| CDP
Deliver Hyperpersonalized Campaigns Across Multiple Channels.
The enterprise CDP that engineering loves and marketing dreams of. Unified data, real-time segments, and revenue attribution.
Powerfully simple.
Everything needed to understand your audience
Unified Profile
Ingest data from any source. We automatically resolve identities across devices and channels into a single golden record.
Real-time Segmentation
Build audiences in seconds with natural language queries. Define complex behavioral filters and watch your segment populate instantly
Revenue Attribution
Know exactly which campaigns drive LTV. Multi-touch attribution across every channel.
Simple Integration
Connect your entire stack in minutes, not months. One line of code to sync any data source bi-directionally.
How Safaricom CDP Works
Everything you need, nothing you don't.
Ingest Data
Upload CSV or JSON files directly to the platform.
Build Segments
Define filters based on behavior and demographics.
Launch Campaign
Select your segment and choose your activation channel.
Measure Performance
Track ROI and revenue impact in real-time
Frequently asked questions
Everything you need to know about the product and billing.
What is Customer Data Platform (CDP)
CDP is to transform raw customer signals into actionable marketing audiences while maintaining a "Privacy-by-Design" architecture
Is customer data secure and compliant with privacy regulations?
Yes, our CDP implements industry-leading security measures and complies with GDPR, CCPA, and other privacy regulations.
What is your cancellation policy?
You can cancel your subscription at any time. Contact our support team for assistance with the cancellation process.
How do is data integrated and exported?
We provide API connectors, webhooks, and direct integrations with popular platforms for seamless data flow.
How does billing work?
Billing is based on your chosen plan and usage. We offer flexible monthly and annual plans with transparent pricing.
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